“Chris’s expertise as a advertising chief at a number of distinctive companies will assist us refine our message to an institutional viewers that’s overwhelmed with new info and present tangible examples of how we’ve helped clients like them scale efficiently in crypto.”
Floating Level Group (FPG) has appointed Chris Hazelton as Director of Advertising, bringing robust crypto and cybersecurity advertising expertise to the newly created division.
The cryptocurrency prime brokerage provides a buying and selling desk and settlement platform for asset managers. The agency removes the limitations and problems to entry liquidity throughout a broad set of markets with a view to deploy superior cryptocurrency-centric methods at scale.
The corporate carries insurance coverage for custodied cryptocurrencies and is regulated within the U.S.; FPG has additionally secured VASP registration within the Cayman Islands.
Crypto expertise consists of launching first permissioned DeFi pool and first Web3 growth platform
Chris Hazelton will use his crypto advertising expertise, which incorporates launching the primary permissioned DeFi pool and first Web3 growth platform, to work immediately with FPG’s co-founders to construct a roadmap to empower the subsequent wave of institutional adoption.
The brand new Director of Advertising has greater than fifteen years of expertise in advertising and market analysis, the final seven of which he spent main product advertising for crypto and cybersecurity providers.
He constructed and led advertising groups for custody know-how supplier Fireblocks, cell safety pioneer Lookout, in addition to BlackBerry’s $400m enterprise software program division. His expertise additionally consists of 10 years as an business analyst with S&P Market Intelligence and IDC Analysis.
As Director of Advertising Hazelton will drive FPG’s brand-building and market management throughout demand technology, content material, PR, social, and product advertising. In addition to championing clients scaling their crypto companies with FlowVault.
Kevin March, Co-Founding father of Floating Level Group, mentioned: “Blockchain and cryptocurrency corporations are remarkably unsuccessful as a cohort in speaking what they do. Chris’s expertise as a advertising chief at a number of distinctive companies will assist us refine our message to an institutional viewers that’s overwhelmed with new info and present tangible examples of how we’ve helped clients like them scale efficiently in crypto.”
Floating Level Group is backed by Tribe Capital, Coinbase Ventures, FAST by GettyLab, Borderless Capital, CapitalX, Formulate Ventures, BoxOne Ventures, Seabury World Markets, AngelList’s Naval Ravikant, and a number of angel and institutional traders.