Biscuit Filmworks’ Andreas Nilsson directs the marketing campaign from BBDO New York aiming to show the crypto firm right into a family identify
Regardless of being the world’s second largest crypto trade by buying and selling quantity, OKX nonetheless is not the family identify it deserves to be. And in a crypto market that has shortly turn into saturated with challenger manufacturers, it was time to place the OKX identify within the highlight with their first ever international model marketing campaign.
To kick off this long-term model constructing effort with BBDO New York, half one of many model story focuses on driving consciousness and identify recognition, establishing OKX as the way forward for finance & web3. The main target has at all times been investing and constructing the model, deliberately and strategically.
“For this primary a part of the OKX story, we had a really clear and easy job to do – get folks to recollect their identify. So, that’s precisely what we did, again and again… and over once more.” says Alex Booker, government inventive director BBDO New York.
Whereas the remainder of the class has halted or minimised spending, OKX takes on this distinctive lull in messaging to additional set up itself in buyer’s minds as their new favorite crypto buying and selling app.
The inventive is full of moments of intrigue to maintain everybody, from the crypto natives to those that dabble in crypto, to those that do not know the distinction between crypto and kryptonite guessing and eager to be taught extra. It’s all about constructing long run relationships vs one-offs.
Haider Rafique, OKX chief advertising officer says, “It’s time for crypto to transcend the everyday ‘revolution-isk’ adverts and get again to the inventive principals that the viewers could also be searching for at this stage of the business.”
Your entire factor was delivered to life with one of many world’s main visible comedy administrators, Andreas Nilsson of Biscuit Filmworks. His distinctive capability to carry humour and gorgeous visuals to a spot that retains viewers entertained and hanging onto each scene made him the proper match.
To additional leverage present model partnerships and produce a broader enchantment to the inventive, we partnered with three excessive performing and beloved athletes from varied fields – Man Metropolis Soccer Membership Supervisor Pep Guardiola, McLaren Formulation 1 driver Daniel Ricardo, and Olympic medal profitable snowboarder Scotty James. All three athletes’ audiences intersect with crypto’s audiences to carry further relevance to the inventive.
The marketing campaign can be intersecting shoppers at a number of touchpoints, with brief kind content material, out of dwelling billboards, and social and digital.
Consumer
Consumer: OKX
CMO: Haider Rafique
World Head of Model & Partnerships: Rachel Conlan
Director of Model Advertising and marketing: Frederica Tompkins
Senior Model Advertising and marketing Supervisor: Lauren Croke
Artistic Director: Christine Joos
Company
Company: BBDO New York
CCO BBDO Worldwide: David Lubars
CEO BBDO The Americas: St John Walshe
CCO BBDO North America: Luiz Sanches
CCO BBDO New York: Matt McDonald
Government Artistic Director: Alex Booker
Government Artistic Director: Philip Sicklinger
Senior Artistic: Oswald Yvan
Freelance Artistic: Ruth Bellotti
Head of Content material Manufacturing: Alex Gianni
Group Government Producer: Likelihood Bassett
Senior Producer: Sarah Steinberg
Senior Music Producer: Julia Millison
Producer: Victoria Wills
VP, Broadcast Enterprise Affairs: Kathleen Bannon
VP Group Technique Director: Zach Kula
Senior Director, EVP Head of Merchandise & Providers: Gati Curtis
Account Supervisor: Kendall Saunders
Assistant Account Government: Priya Mittal
Manufacturing
Manufacturing Firm: Biscuit Filmworks
Director: Andreas Nilsson
Accomplice / Managing Director: Shawn Lacy
Government Producer: Holly Vega
Producer: Peter Knowles
Head of Manufacturing: Sean Moody
Director of Images: Lasse Frank
Manufacturing Designer: Andy Kelly
Edit
Editorial Firm: Mackcut
Editor: Ian Mackenzie
Assistant Editor: Cooper McLane
Producer: Gina Pagano
Sound Design: Sam Shaffer, Marc Healy
Mixers: Sam Shaffer, Corey Baum
VFX
VFX Firm: BACONX
VFX Supervisor/CD: Jonas Drehn
ACD: Ditte Marie Ludvigsen
VFX Government Producer: Eliana Carranza-Pitcher
HoP/Senior Producer: Cilie Kragegaard
VFX Producer: Lorène Lescanne
On-Set VFX Supervisor and Lead Compositor: Mikkel Hansen
Compositors: Jacob Carlsson, Oliver Buus, Thomas Banner, RUR
CG-Lead: Thomas Haas-Christensen
CG artists: Asger Langhoff, David Ryberg Lessel, Rickard Didriksson
Colourist: Lasse Selvli
Conform: Yamit Rosenbach / Søren Knudsen
The Mill
Government producer: Clairellen Wallin
Producer: Chris Preston Barnes
Flame op: Kathleen Kirkman, Taylor Feld (versioning)
Editor: Matt Campbell (laying in subtitles)
Sibling Rivalry
Artistic Director: Tim Smyllie
Animator: Chris Foster
Animator: Hoon Han
Design Director + Animator: Dan Degloria
Animator: Dan LoGiudice
Producer: Amber Park
Government Producer: Joanna Fillie
Genres: Dialogue, Comedy, Individuals
BBDO New York, Thu, 08 Sep 2022 11:53:52 GMT
