NFC-enabled sticker to confirm origin and authenticity of Johnnie Walker, Hennessy, Terrazas and Moet & Chandon bottles with a easy scan of a smartphone
SAN MARINO and LAS VEGAS, Aug. 4, 2022 /PRNewswire/ — With the influence of the COVID-19 pandemic slowly fading, many economies are witnessing a pointy rebound in shopper demand, particularly for high-quality, luxurious items. Throughout this resurgence, the inefficiencies of conventional logistics fashions have change into starker than ever, with instances of fraud skyrocketing, particularly in growing economies.
VeChainThor, the world’s main Enterprise-grade public blockchain, was conceived particularly to resolve belief gaps in information. Blockchain creates a stage taking part in area the place any celebration can overview the declare of one other independently, eradicating the necessity for intermediaries.
For producers and importers of luxurious merchandise, digital applied sciences that may assure origin, logistics trails and legitimacy of a product current a major alternative. Unsurprisingly, the adoption charge of digital instruments akin to blockchain is quickly choosing up tempo.
A Digital Future
Attwood Import Export, acknowledged as the most important premium alcoholic beverage importer and distributor in Cambodia, just lately introduced the implementation of a wholly new sort of safety sticker constructed utilizing the VeChainThor blockchain, the NFC-enabled ‘Attwood Blockchain Sticker’ (ABS).
Mr. David Wang, Common Supervisor of VeChain Tech SEA, attended the launching ceremony on July 27, 2022, an occasion attended by varied main Cambodian information shops and televised on the CTV8 Cambodia information channel.
Attwood Import Export is a number one firm that has completely imported and distributed luxurious manufacturers for nearly 30 years, notably, Johnnie Walker, Hennessy, Moet & Chandon, Terrazas, Chandon Glowing, Budweiser beer, Corona beer, and Coronita beer.
By making use of ABS to every bottle of product, Attwood enhances its liquor distribution capabilities, drastically improves transparency, and ensures product authenticity to companions and shoppers. With key information hashed on the blockchain, salient product data turns into immutable and reliable, permitting purchasers and clients to confirm the origin and authenticity of merchandise with a easy scan of a smartphone, stopping fraud and defending shoppers.
Attwood is understood for going to nice lengths to maintain its clients. Mr. Tan Se Chhay, CEO of Attwood commented:
“As a number one import export buying and selling firm, Attwood has all the time performed an vital position in bridging the hole between manufacturers and shoppers. By the partnership with VeChain Tech, we strengthen the power to take duty for our clients and merchandise.”
As a mature, scalable, and commercially confirmed blockchain, VeChainThor’s versatility continues to garner industrial curiosity. With an array of superior instruments and options already in the marketplace, the VeChainThor blockchain is cementing its place because the de facto blockchain for industrial, industrial, and different kinds of utility.
VeChain Tech will proceed its mission of growing and deploying digital options for Attwood and different visionary companies, push the fore of digital transformation and unlock new worth whereas fixing complicated industrial issues. With blockchain mass adoption unfolding globally, VeChainThor stands able to ship its highly effective blockchain expertise to enterprises and companies of all sizes.
Launched in 2015 as a personal consortium community, the VeChain Basis went on to launch the VeChainThor public blockchain in 2018, a totally programmable, EVM-compatible layer one good contract platform.
Its distinctive two-token mannequin ensures secure, low transaction prices whereas a sophisticated Proof-of-Authority (PoA) consensus mechanism ensures excessive throughput, scalability, and safety with minimal vitality consumption. VeChainThor’s sturdy structure has seen zero downtime for the community after virtually 4 years of steady operation.
Sturdy unbiased capabilities mixed with the skilled compliance steering of strategic companions PwC and DNV has seen VeChain to determine partnerships with main enterprises together with Walmart China, Bayer China, BMW Group, BYD Auto, PICC, H&M Group, Shanghai Gasoline, LVMH, D.I.G, ASI Group and extra.
VeChain continues to pioneer real-world blockchain functions throughout the globe with workplaces in Luxembourg, China, Singapore, San Marino, Milan, Eire, Japan, France and america, engaged on wide-ranging functions from provide chain & logistics, sustainability & SDGs, carbon emissions, vitality, drugs, De-Fi, NFTs and rather more.