iGaming, Cryptocurrency, and NFTs Critical to Casino Industry’s Post-Pandemic Future, Says Info-Tech Research Group

TORONTO, Might 19, 2022 /PRNewswire/ – Info-Tech Research Group has revealed a new industry trends report on the future of casinos and their need for digital transformation. The report is well timed, as the consequences of the pandemic are nonetheless obvious to on line casino operators, most notably with a scarcity of labor and expert labor, well being and security issues, and the prominence of on-line gaming and its results on brick-and-mortar on line casino flooring.

Casino-as-a-Platform Six Trends (CNW Group/Info-Tech Research Group) — On line casino-as-a-Platform Six Developments (CNW Group/Data-Tech Analysis Group)

Data-Tech’s findings reveal that the on line casino trade is on the precipice of serious change. Operators want to think about what is occurring within the exterior atmosphere that straight influences what adjustments will must be made throughout the 4 partitions of the on line casino.

“Many casinos are going by way of a gradual fee of progress and tempo of change,” says Larry Fretz, vp of Gaming and Hospitality Analysis at Data-Tech Analysis Group. “Since many casinos are confronted with the challenges of the pandemic and assembly the expectations of shoppers, the target is for operators to perform the On line casino Ground of the Future, making the most of the numerous alternatives that would enhance income and maximize share of pockets.”

The brand new report particulars three exterior environments which have a direct affect on casinos. These adjustments are:

Demographic Transition – Operators have an eye fixed on the long run, and the long run lies with the youthful demographics. With Gen X and Child Boomers getting older out, casinos should contemplate a distinct viewers, enhancing the land-based on line casino gaming expertise to sway this new technology of shoppers. Strategically planning and investing in younger bettors, their expectations, and their wants is an advantageous future-forward strategy.
Digital Shopper Way of life – Sports activities betting and iGaming are extremely essential attributes to the choices casinos ought to make round gamers and belongings. This evidential enhance in income has helped casinos get by way of the pandemic. Operators should ensure they supply an omnichannel expertise that components in these income streams.
Well being and Security Habits – On line casino operators ought to contemplate high-tech/low-touch options, with producers turning into more and more targeted on innovating merchandise and platforms for the well being and security mindset. Within the reopening part, there was an emphasis on obstacles, social distancing, and cleansing investments. Now, the emergence of higher-end technology-related improvements has induced the necessity and need for digital transformation and adoption.

“With digital transformation in thoughts, casinos should perceive what revolutionary merchandise and options are on the horizon that may enable for the enlargement of operations and survival of the trade,” explains Fretz. “It’s the position of IT to assist their on line casino undertake applied sciences with an eye fixed to long-term technical and enterprise impacts.”

Six Enabling Developments From Data-Tech’s Casino-as-a-Platform Report:

As casinos incorporate new technological improvements, they have to keep in mind that hospitality has at all times been, and can at all times be, in regards to the folks. A casino-as-a-platform technique begins with the operator’s wants however ends with the creation and enhancement of a player-centric expertise.

Data-Tech recommends specializing in an analyst’s investigation of strategic foresight. This system helps the IT division and the enterprise course of what is occurring within the group’s exterior atmosphere to information ideation and alternative identification.

As a technique, strategic foresight flows from the identification of indicators to clustering the indicators collectively to type tendencies and uncover what’s driving the tendencies in figuring out which strategic initiatives are more than likely to result in success on an trade degree.

The next six tendencies outlined in Data-Tech’s report must be prime of thoughts for IT leaders within the on line casino and gaming trade as they navigate the brand new panorama:

Brick & Click on – The mixing of cellular will steer casinos towards an omnichannel strategy that opens the doorways for an built-in and holistic iGaming and Sports activities Betting expertise. Now’s the time to look extra significantly at diversifying into the digital world for relevancy, comparative energy, income development, and resiliency.
Intangible Worth Creation – Cryptocurrency and NFTs allow the play-to-earn mannequin, a contemporary crypto strategy that may be leveraged to incentivize play on the on line casino ground. With casinos internet hosting reward days and creating distinctive and collectible chips and playing cards, NFTs might be the subsequent iteration of this idea. For this to work, casinos and sport makers should contemplate designing and implementing a blockchain-powered gaming machine that permits the play-to-earn mannequin, enhancing loyalty and retention, growing time-on-device, and rising income.
Hyper-Personalization 2.0 – On line casino advertising and marketing is antiquated. It has traditionally targeted on a direct-mail strategy, generally sending promotions and bonuses by way of e-mail or printed supplies weeks after the participant has already left the ground. Casinos must be leveraging behavioral attributes and real-time information to tailor supply messages within the second.
Sensible Pit – When it comes to options and enhancements, slot machines have acquired extra consideration, boasting wealthy information units to research, 4K decision, 4D immersion, and enormous signage. Desk video games have turn into the outlaw, excluded from the advantages of technological innovation due to many operators’ gradual tempo of change. Because of the impacts of the pandemic, increasingly more casinos have began to embrace the weather of the Sensible Pit, nevertheless it nonetheless wants to achieve extra traction within the trade.
Shopper Adaptive – Unconventionally, the on line casino ground is starting to adapt to the participant and their need for comfort by way of expertise. Casinos want to fulfill client tech expectations and broaden choices whereas lowering bodily touchpoints, {hardware}, and interfaces.
Prepared Participant Z – The pandemic heightened the millennial-to-Gen-Z cultural transition. The trade is exploring what investments will efficiently draw on this sociable and experience-loving demographic of the long run.

For every of the tendencies offered, the report supplies case research and actionable suggestions that IT leaders within the gaming and on line casino trade can implement instantly.

The great report is now out there. To study extra about every pattern, download and read the full Future of Casino-as-a-Platform report.

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About Data-Tech Analysis Group
Info-Tech Research Group is among the main info expertise analysis and advisory companies on the planet, proudly serving over 30,000 IT professionals. The corporate produces unbiased and extremely related analysis to assist CIOs and IT leaders make strategic, well timed, and well-informed choices. For 25 years, Data-Tech has partnered intently with IT groups to offer every little thing they want, from actionable instruments to analyst steering, making certain they ship measurable outcomes for his or her organizations.