The tourism group in Portorož, a summer season resort on the Adriatic coast of Slovenia, has determined to advertise the vacation spot utilizing non-fungible tokens (NFTs). The challenge represents the digital element of this yr’s marketing campaign to draw guests to the area.
Vacationers in Portorož to Accumulate NFTs and Win Prizes
Shortly after the Slovenian Vacationer Board (STB) issued a “sLOVEnia NFT” final month, Portorož, within the southwestern municipality of Piran, has now turn out to be the nation’s first resort with its personal non-fungible tokens. The principle objective of the initiative is to showcase the 2 coastal cities as progressive, digital, and sustainable locations, native media reported.
“The door to the metaverse is opening, which might be a brand new marketplace for future generations,” Alexander Valentin, director of the Portorož Vacationer Affiliation, has been quoted as stating throughout a presentation dedicated to the improvements in Portorož.
The brand new “vacation spot NFTs” are supposed to win guests’ loyalty. Vacationers will have the ability to acquire three tokens from three totally different collections, once they carry out three actions: take part in a prize sport, subscribe to a e-newsletter, and share a sticker on Instagram with the resort’s @portorozpiran account. 100 NFTs can be found in every assortment.
On April 20, Slovenia launched a marketing campaign beneath the “We Are Right here” banner within the nation and 6 different nations — Italy, Austria, Germany, Hungary, the Czech Republic, and Slovakia. It’s geared toward spreading the nation’s presence as a journey vacation spot to extra markets. 9 vacationer service suppliers are collaborating and extra are anticipated to affix, the Primorske Novice information outlet reported.
Apart from coming into the crypto world by the NFT initiative, Portorož and Piran are additionally rising their promotional actions on social media. The cities have lately joined the short-form video platform Tiktok, the publication revealed.
In recent times, the small, bitcoin-friendly nation of Slovenia established itself as a leader in crypto adoption in Southeast Europe. 1000’s of cafés, eating places, lodges, hair salons, and sports activities amenities throughout the nation accept varied cryptocurrencies. Final fall, the authorities in Ljubljana opened public consultations on a draft regulation regulating crypto taxation.
Do you anticipate different resorts in Slovenia and the area to problem NFTs for promotional functions? Inform us within the feedback part beneath.
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